7-Eleven partners with Simply Cups

Australians have an insatiable caffeine habit, but with more than one billion takeaway cups ending up in landfill every year it's a love affair that's taking a heavy toll on our planet.

That's why convenience store chain 7-Eleven is rolling out an Australia-first recycling strategy it hopes will keep 70 million takeaway cups out of landfill every year.

"I think most people don't appreciate that these cups are not recyclable," 7-Eleven CEO Angus McKay told HuffPost Australia.