Why brands choose stewardship
When your brand becomes a product steward, you help fund responsible cup recovery and processing — so cups can be used a second time and less new material is needed.
Customer clarity
Reduce confusion and contamination with a consistent drop-off message.
Defensible sustainability claims
Support your packaging claims with evidence, backed by a documented program.
Real recovery pathway
Stewardship helps fund dedicated collection and processing through Simply Cups.
Keep materials in use
Support cups (including compostable-lined cups) being used a second time, reducing demand for virgin materials.
50% of Australians are more likely to buy products with ARL label.
ARL Consumer Insights, APCO. 2022.
What about compostable cups?
“Compostable” doesn’t guarantee a cup will be composted in practice and at scale — it depends on collection, sorting and access to appropriate systems.
Simply Cups accepts all paper cups, including compostable plant-based cups, through the program, helping keep cup materials circulating rather than used once and discarded.
7-Eleven: Simply Cup's Pioneering Partner
Effective stewardship requires bold leadership. As the first major retailer to join Simply Cups, 7-Eleven didn't just support the program – they helped build it.
From in-store collection to community education, see how our flagship partnership continues to set the standard for corporate responsibility.
How it works
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1. The consumer experience of green claims in Australia, CPRC. 2022.
2. Recycling Behaviours Report, Cleanaway. 2022.
Enquire about the Drop Off Only ARL
The use of the ARL is restricted to APCO and ARL Program Members only, with the licence to apply the ARL on-pack granted to those Members who have agreed to the Terms & Conditions of the ARL Program.