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Be a sustainability leader

Demonstrate your commitment to recycling.


Australians will pay more for a sustainable product



paper cups saved from landfill


Australians look for a recycling symbol on packaging


Do you distribute or use paper cups?

Brands and businesses that use, buy, sell and distribute paper cups may apply the Drop Off Only ARL on their paper cups. 


50% of Australians are more likely to buy products with ARL label. 

ARL Consumer Insights, APCO. 2022.


Convert more

72% of Australians are looking for recycling symbols and instructions on their packaging. 

Empower your customers to recycle their paper cups through accurate and trusted disposal advice.

We're committed to recycling

Use accurate recycling labels

Your customers want to see brands and businesses demonstrate their commitment to sustainability. 

The Drop Off Only ARL encourages positive recycling behaviours, so your brand can minimise the amount of your paper cups ending up in landfill.



  • What is a report?
    Reports are an important way for your business to demonstrate your commitment to sustainable practices and help your business meet any goals. Our reports have up-to-date numbers on how many cups your location has collected, how the Simply Cups technology is working, behind-the-scene updates on processes and upcycled products and information on our other sustainable programs!
  • What is an Upcycled Pack?
    Simply Cups are very excited to launch our Upcycled Pack. A lot of our current Cup Collectors have purchased a number of our upcycled products, with the introduction of the Membership we would like to welcome each of our members with an Upcycled Pack. Our Upcycled Pack includes $100 worth of upcycled products made from cups collected from the Simply Cups program. As our Cup Collectors vary, our Upcycled Packs are tailored to your business, if you are an office building we will send rCUPs (reusable cups made from cups) or Stay Trays. If you are a shopping centre, your Upcycled Pack will include garden edging or car bumper stops. The Upcycled Pack is a 'Thank you' from Simply Cups, but also as a way for your business to demonstrate the upcycling story of the Simply Cups program.
  • If I become a Cup Collector, do I become a member?
    Firstly, thank you for collecting cups and saving them from landfill! As a Cup Collector, you collect cups, we pick them up and upcycle them on your behalf. Cup Collectors are not members. Membership provides regular reporting on your cup collections, an ongoing investment into the upcycling technologies, ability to use our Simply Cups membership badge, upcycled products for you to share the upcycling story, reduced collection rates and more! Cup Collection rates are monthly, Membership is annual.
  • I have more than one Simply Cups collection unit ... does this mean I have to pay for more than one membership?
    Memberships are based per location. If you are located at 1 Main Street, Melbourne VIC 3000 and have 3 collection units, you will need one membership. If you have 3 collection units at 3 different locations, you will need three memberships. This is because benefits are specific to locations. For example your monthly reports will be location specific and each location will receive an Upcycled Pack. If you have multiple locations, contact your account manager to discuss multiple location discounts.

1. The consumer experience of green claims in Australia, CPRC. 2022.

2. Recycling Behaviours Report, Cleanaway. 2022.

Enquire about the Drop Off Only ARL

The use of the ARL is restricted to APCO and ARL Program Members only, with the licence to apply the ARL on-pack granted to those Members who have agreed to the Terms & Conditions of the ARL Program. 

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