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Insights

Simply Cups operates Australia’s largest dedicated recovery system for paper cups.

 

Here we share insights on coffee cup recycling, packaging end-of-life and the regulatory changes reshaping brand responsibility in Australia — alongside practical guidance on broader sustainability and recycling topics that influence everyday decision-making.

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Simply Cups Insights

Read our analysis on regulation, product stewardship and coffee cup systems

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Sustainability Education

Understanding how materials are used, recovered and valued in Australia’s circular economy.

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Consumer Recycling Guides

Helping you navigate Australia’s recycling infrastructure with clarity and confidence.

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Conscious Living

Everyday decisions that influence waste, resource use and environmental impact.

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Join the Simply Cups network and stay up to date with how coffee cups are actually recovered in Australia – and how you can be part of it.

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Number of cups saved from landfill is an estimated calculation based on weight and assumes the average cup collected by Simply Cups weighs 12.5g.​

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​Simply Cups is operated in a manner consistent with the National Framework for Recycled Content Traceability.

Simply Cups acknowledges the Traditional Custodians of the lands on which we operate across Australia and pays respect to Elders past and present.

 

We recognise the continuing cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

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Simply Cups is delivered by Closed Loop Environmental Solutions, supporting Australia’s circular economy.

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