ANNUAL REPORT 2018
2018 was a big year for Simply Cups Australia.
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It took us 12 months to collect our first million cups, and only 8 months to collect an additional two million.
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I want to thank our partners for helping make this program possible. Your support, as well as the cups collected at your collection points has enabled us to prove that cups can be collected and recycled in Australia. This would not be possible without like-minded partners that care, and want to be part of inventing the solution.
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Last year we made leaps and bounds in upcycling, and created many upcycled products, some that are now for sale. Our next key challenge is to sell upcycled products at scale, because the recycling doesn’t happen when you put an object into a recycling bin, it happens when you give that object a new life.
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Best Regards,
Rob Pascoe
Managing Director of Closed Loop
BUILDING A CIRCULAR ECONOMY
WITH DISPOSABLE CUPS
CREATED CUP COLLECTION PROGRAM
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Over 3 Million cups diverted from landfill
INVESTED IN CUP RECYCLING TECHNOLOGIES
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Multiple methods now available to upcycle cups
DEVELOPED UPCYCLED PROTOTYPES
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Over a dozen products in design or testing phases
MARKET & SELL UPCYCLED PRODUCTS
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Currently marketing products to Closed Loop customers
INSTALL UPCYCLED PRODUCTS
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5x Products now being sold. More coming soon.
368
LOCATIONS
5 STATES, 1 TERRITORY
294km
DISTANCE OF CUPS STACKED
Based on 8oz cups 2.5 inches tall
A PROGRAM THAT REALLY STACKS UP
65
TRAMS
FULL
10,098 Bins Serviced
32,771 Kgs of Cups
SIMPLY CUPS
PROGRAM PARTNERS
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SIMPLY CUPS would like to thank our Program Partners for us support and fund Simply Cups. Their contribution is helping drive our growth to take Simply Cups to the next level.
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THANK YOU!
PIONEERING PARTNER
BUSINESS PARTNERS
UPCYCLING CUPS
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Recycling doesn't just happen when you discard an object into a recycling bin. It happens when you give that object a second life.
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Upcycling is when waste is transformed into new materials or products of better quality and better environmental value.
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Closed Loop have invested in new technologies capable of upcycling coffee cups, which cannot be processed at traditional recycling facilities.
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The collected cups are bailed, stored and processed into upcycled products.
TRANSFORMING TRASH INTO TREASURE
Below are some examples of products Closed Loop make for our clients.
CAR PARK BUMPERS
CUBE SEATING
ROADSIDE KERBING
GARDEN BEDS
OUTDOOR BENCHES
ORGANIC COMPOST
rCUP
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THE WORLD'S FIRST REUSABLE CUP MADE FROM RECYCLED COFFEE CUPS.
UPCYCLING INNOVATION
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Anything can be recycled, and we believe there are no limits to what can be upcycled.
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Closed Loop is continuously investing, developing and prototyping new upcycled products we aim to bring to market.
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We're looking for innovative businesses wanting to be part of the story of being the first to upcycle new products.
2018 HIGHLIGHTS
7-ELEVEN
PIONEERING PARTNER
Over 1 million cups diverted from landfill in 10 months
MUFFIN BREAK
SHOPPING CENTRE PARTNER
Support program with every cup sold, helping install the program at shopping centres.
CIBO
PROMOTING CUP RECYCLING IN SOUTH AUSTRALIA
EARN QANTAS POINTS
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Earn Qantas Points on a range of everyday business expenses including flights, credit card spend, fuel, insurance and technology.
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1,000 Qantas Points for joining
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1 Qantas Point for every 2 cups collected
NSW FUNDING GRANT
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BINS FOR PUBLIC SPACES
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Shopping Centres
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Airports
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Stadiums
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Beaches
NEWS HIGHLIGHTS
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7-eleven and Simply Cups launch Australian first Initiative
THE KITCHEN
New Woolworths Concept Store in Double Bay, NSW.
GRIFFITH UNIVERSITY
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Using #cuprescue tubes provided by 7-Eleven, Griffith University have diverted more than 35,000 cups from landfill in less than 3 months.
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Griffith University also process upto 400kg of food waste every 24 hours across 4 campuses via Closed Loop Organics. Output is being used as nutrient rich compost in campus gardens.
VICINITY
SHOPPING CENTRE in Broadmeadows installed 270x Upcycled Car Bumps made from coffee cups and plastics saved from the Yarra River.
KFC
Kerbing in Drive Thru being introduced at new stores.
7-ELEVEN
Car Park Bump Trials
MCDONALD'S
Installed 9x upcycled car bumps at new Restaurant in Spring Farm, NSW
SIMPLY CUPS GOALS FOR 2019
DIVERT MORE CUPS FROM LANDFILL
Our target is 100 million cups.
We aim to reach 10 million cups in 2019.
MORE UPCYCLING
Deploy more products with upcycled cups, including new products moving from prototype to production.
EDUCATE THE MARKET
Coffee cups can be recycled. But only at Simply Cups collection points.
BETTER REPORTING
Deliver more interactive, and more public reporting on collection numbers.
QUARTERLY COLLECTION POSTERS
Provide sites with a PDF poster they can print to tell the world how many cups are saved at that site.
COLLECTION VARIETY
We care planning to offer more choice for your collection points with a variety of tubes and bins.
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Custom branding will be an option, however our policy is that we only collect cups from locations that have Simply Cups branding.
JOIN THE MOVEMENT
and help close the loop on coffee cups
Set up a collection service at your workplace or school and help save millions of cups from landfill.
*Muffin Break and Simply Cups will work to progressively build up the number of cups recycled through their partnership, with the aim of reaching one cup recycled for every takeaway cup sold through Muffin Break stores by June 2019