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ANNUAL REPORT 2018

CONTENTS

Overview

Partners

Upcycling

rCUP

Innovation

Highlights

Goals for 2019

2018 was a big year for Simply Cups Australia.

It took us 12 months to collect our first million cups, and only 8 months to collect an additional two million.

I want to thank our partners for helping make this program possible. Your support, as well as the cups collected at your collection points has enabled us to prove that cups can be collected and recycled in Australia. This would not be possible without like-minded partners that care, and want to be part of inventing the solution.

Last year we made leaps and bounds in upcycling, and created many upcycled products, some that are now for sale. Our next key challenge is to sell upcycled products at scale, because the recycling doesn’t happen when you put an object into a recycling bin, it happens when you give that object a new life. 

Best Regards,

Rob Pascoe
Managing Director of Closed Loop

BUILDING A CIRCULAR ECONOMY

WITH DISPOSABLE CUPS

CREATED CUP COLLECTION PROGRAM

Over 3 Million cups diverted from landfill

INVESTED IN CUP RECYCLING TECHNOLOGIES

Multiple methods now available to upcycle cups

DEVELOPED UPCYCLED PROTOTYPES

Over a dozen products in design or testing phases

MARKET & SELL UPCYCLED PRODUCTS

Currently marketing products to Closed Loop customers

INSTALL UPCYCLED PRODUCTS

5x Products now being sold. More coming soon.

3,277,127

CUPS DIVERTED FROM LANDFILL

368 LOCATIONS

5 STATES, 1 TERRITORY

 

294km

DISTANCE OF CUPS STACKED

 

Based on 8oz cups 2.5 inches tall

65

TRAMS

FULL

10,098 Bins Serviced

32,771 Kgs of Cups

SIMPLY CUPS

PROGRAM PARTNERS

SIMPLY CUPS would like to thank our program partners for us support and fund the program. Their contribution is helping drive our growth to take Simply Cups to the next level. 

THANK YOU!

LEADING

PROGRAM PARTNERS

SIMPLY CUPS is lucky to work with partners that care enough to be program participants who collect cups and divert them from landfill.

THANK YOU!

UPCYCLING CUPS

Recycling doesn't happen when you discard an object into a recycling bin. It happens when you give that object a second life. 

Upcycling is when waste is transformed into new materials or products of better quality and better environmental value. 

Closed Loop have invested in new technologies capable of upcycling coffee cups, which cannot be processed at traditional recycling facilities. 

The collected cups are bailed, stored and processed into upcycled products. 

TRANSFORMING TRASH INTO TREASURE

Below are some examples of products Closed Loop make for our clients. 

CAR PARK BUMPERS

CUBE SEATING

ROADSIDE KERBING

GARDEN BEDS

ORGANIC COMPOST

OUTDOOR BENCHES

rCUP

THE WORLD'S FIRST REUSABLE CUP MADE FROM RECYCLED COFFEE CUPS.

UPCYCLING INNOVATION

Anything can be recycled, and we believe there are no limits to what can be upcycled. 

Closed Loop is continuously investing, developing and prototyping new upcycled products we aim to bring to market. 

We're looking for innovative businesses wanting to be part of the story of being the first to upcycle new products.

2018 HIGHLIGHTS

FIGHTING THE WAR ON WASTE

7-ELEVEN

PIONEERING PARTNER

Over 1 million cups diverted from landfill in 10 months

MUFFIN BREAK

SHOPPING CENTRE PARTNER

Support program with every cup sold, helping install the program at shopping centres.

CIBO

PROMOTING CUP RECYCLING IN SOUTH AUSTRALIA

EARN QANTAS POINTS

Earn Qantas Points on a range of everyday business expenses including flights, credit card spend, fuel, insurance and technology. 

  • 1,000 Qantas Points for joining

  • 1 Qantas Point for every 2 cups collected

NSW FUNDING GRANT

BINS FOR PUBLIC SPACES

  • Shopping Centres

  • Airports

  • Stadiums

  • Beaches

THE KITCHEN

New Woolworths Concept Store in Double Bay, NSW.

GRIFFITH UNIVERSITY

  • Using #cuprescue tubes provided by 7-Eleven, Griffith University have diverted more than 35,000 cups from landfill in less than 3 months.
     

  • Griffith University also process upto 400kg of food waste every 24 hours across 4 campuses via Closed Loop Organics. Output is being used as nutrient rich compost in campus gardens.

LIFE SAVING VICTORIA

#cuprescue tubes are being deployed to a select number of life saving clubs in Victoria.

VICINITY

 

SHOPPING CENTRE in Broadmeadows installed 270x Upcycled Car Bumps made from coffee cups and plastics saved from the Yarra River. 

KFC

 

KERBING IN DRIVE THROUGH BEING INTRODUCED AT NEW STORES

7-ELEVEN

 

CUR PARK BUMPS TRIALS

MCDONALD'S

 

INSTALLED 9x UPCYCLED CAR BUMPS AT NEW RESTAURANT IN SPRING FARM, NSW

SIMPLY CUPS GOALS FOR 2019

DIVERT MORE CUPS FROM LANDFILL

Our target is 100 million cups.

We are confident of collecting over 10 million in 2019.

BETTER REPORTING

Deliver more interactive, and more public reporting on collection numbers. 

MORE UPCYCLING

Deploy more products with upcycled cups, including new products moving from prototype to production.

EDUCATE THE MARKET

Coffee cups can be recycled. But only at Simply Cups collection points. 

QUARTERLY COLLECTION POSTERS

Provide sites with a PDF poster they can print to tell the world how many cups are saved at that site. 

COLLECTION VARIETY

 

We care planning to offer more choice for your collection points with a variety of tubes and bins. 

Custom branding will be an option, however our policy is that we only collect cups from locations that have Simply Cups branding. 

JOIN THE MOVEMENT

and help close the loop on coffee cups

Set up a collection service at your workplace or school and help save millions of cups from landfill.

*Muffin Break and Simply Cups will work to progressively build up the number of cups recycled through their partnership, with the aim of reaching one cup recycled for every takeaway cup sold through Muffin Break stores by June 2019

7-ELEVEN

PIONEERING PARTNER

Over 1 million cups diverted from landfill in 10 months

FIGHTING THE WAR ON WASTE

FIGHTING THE WAR ON WASTE