2019 ANNUAL REPORT
AN INITIATIVE BY
Australian's have embraced Simply Cups.
We are so grateful to all our partners for helping us establish Australia's first cup recycling program.
Thanks to our amazing cup collection partners for your support, as well as your cups. Because of you, cup recycling has expanded beyond cafes and office buildings, and now includes shopping centres, markets, conference centres, hotels, and cinemas.
We would also like to thank our growing number of upcycling technology partners - finding innovative ways to give cups a second life.
Together we are building a circular economy that transforms our waste into Australian-made products.
Managing Director of Closed Loop
DISTANCE OF CUPS STACKED
WOULD STRETCH FROM MELBOURNE TO SYDNEY
BASED ON 3.5 INCH CUP
SIMPLY CUPS COLLECTED ENOUGH CUPS TO FILL UP
Craig Reucassel from ABC's War on Waste
7-Eleven / Simply Cup Branded Tram
THANK YOU 7-ELEVEN
Our Pioneering Partner 7-Eleven provided incredible support throughout the year.
LEADING CUP COLLECTOR
7-Eleven were the leading cup collector, rescuing more than 2.6 million cups. In 2019, 7-Eleven added Cup Rescue points to an additional 350 stores, bringing their total Cup Rescue points to 632 stores Australia-wide.
PROMOTING CUP RECYCLING
7-Eleven heavily promoted Simply Cups via radio and social media advertising, teaching Australians how they can recycle their cups. They even branded a Simply Cups Tram!
FREE COFFEE CAMPAIGN
For 1 month, 7-Eleven rewarded Australians with Free Coffee when they brought their reusable cup. It takes 21 days to make or break a habit, so congratulations to 7-Eleven for creating another innovative way to tackle coffee cup waste, by encouraging people to choose reusables, including the rCUP they sell in-store.
THANKS MUFFIN BREAK
We would like to thank our Shopping Center Partner Muffin Break for helping promote Simply Cups. For every hot beverage sold, Muffin Break contribute funds to help us grow Simply Cups, and their team is always actively promoting the program.
CAMPAIGNING SIMPLY CUPS TO SHOPPING CENTRES
Since joining Simply Cups, Muffin Break have been campaigning for Shopping Centres to start collecting cups, and choose upcycled products. In 2019, we had our first Shopping Centre join the program, and 9 more by the end of the year, diverting more than 450k cups.
TOP 10 MOST SUSTAINABLE COMPANIES
In 2019, Muffin Break was named one of the Top 10 Most Sustainable Companies by The Australian Financial Review, and also awarded the Best Sustainability Initiative Award by QSR Media, for their impact with Simply Cups, and the 2019 Franchisor Social Responsibility Award by Franchise Council of Australia.
Muffin Break now retail the rCUP - the world’s first reusable cup made from recycled cups.
THANKS TO OUR CUP COLLECTORS
SIMPLY CUPS is so lucky to work with so many partners that care enough to be program participants who collect cups and divert them from landfill.
Recycling doesn't happen when you discard an object into a recycling bin, it only happens when that object is given a second life.
Closed Loop are continuing to partner with more technologies that can transform coffee cups into items of higher value. Our vision is to see Australian companies buying products, made form their waste.
Stay Tray is Australia’s first and only reusable drink tray made from 100% recycled material. In 2019, we introduced Stay Tray made with Simply Cups.
Designed and manufactured in Victoria, the creation of Stay Tray will help reduce the 5 million tonnes of paper waste generated from cardboard trays every year.
Stay Tray made with Simply Cups won the 2020 World Packaging Organisation Award.
Plastic Forests is an award winning Australian company which specialises in recycling and reprocessing soft plastics from consumers, industry and agriculture.
Plastic Forest are now manufacturing products made with Simply Cups, including Mini Wheel Stops, Dunnage and Air Con Mounting Blocks.
TRAYS & HOLDERS
We have been working with local plastic manufacturers and paper mills to add cups into their products.
We will soon be launching a brand of cafeteria trays made with Simply Cups. We believe this is a perfect way for shopping centres to demonstrate the circular economy in action.
We have been working with paper mills to transform paper cups back into moulded fibre products, such as egg cartons, fruit separators and cup holders.
Newtecpoly was the first plastic recycler in Australia to make products from take-away cups. Our expanded range of upcycled products now includes wheel stops for car parks, road-side kerbing, outdoor seating, and bike lane separators.
GROWING SIMPLY CUPS
It seems every week there is a new first at Simply Cups.
As new partners join the program, we find ourselves expanding the service into more regional areas, and also new industries. Simply Cups now collects cups at 7-Eleven, Office Buildings, Cafes & Restaurants, Universities, Shopping Centres, and more.
TOP 10 OFFICE BUILDINGS
ALL-TIME CUP COLLECTIONS AT A SINGLE BUILDING
Half the cups collected were from office buildings where many people bring their takeaways back to the office. More than 5 million cups were collected in almost 200 office buildings.
CONSOLIDATED PROPERTY SERVICES (CPS)
CPS collected more than 1 million cups across 11 sites, becoming the 2nd leading cup rescuer behind 7-Eleven.
ANZ - 833 Collins Street
Collected the most cups at a single site.
ANZ have now expanded to an additional 5 buildings.
PLEASE SHARE YOUR STORIES
Social media is where many people learn cup recycling is possible.
We would greatly appreciate it if you could take a photo of cup recycling at your workplace and tag us on social media.
CAFES & RESTAURANTS
CIBO collect cups in more than 20 stores in South Australia. CIBO have collected more than 420k cups, and are the top collector in South Australia.
McDonald's are trialing Simply Cups in 25 stores in Victoria, which have collected 250k cups.
Local cafe and restaurant in North Melbourne.
First Shopping Centre to recycle cups.
Scentre Group now have Simply Cups in 8 shopping centres in NSW & Canberra, which collected more than 200k cups in 2019.
Fastest site to collect 100k cups.
LendLease have recently committed all their Shopping Centres in Australia to join Simply Cups.
Recently joined, and currently the most northern collection point in Australia.
First Shopping Centre in QLD, and top collecting site for that State.
UNIVERSITIES AND SCHOOLS
Queensland University of Tech. Their two campuses rescued more than 130k cups.
University of Sydney Union.
University of Western Australia.
Including Scotch College, and Serpell Primary School who showcased Simply Cups at their Father's Day breakfast.
EVENTS & CONFERENCES
Floriade Festival 2019
collected more than 98k cups.
Simply Cups is now available at major events via Closed Loop Site Services, including the Melbourne International Flower and Garden Show 2020.
Melbourne Convention and Exhibition Centre is the first exhibition venue to offer Simply Cups as a conference service (via IKON Services).
7-Eleven's The Colour Run is the happiest run under the sun. They were also the first fun run to recycle paper cups.
First Hotel and Conference Centre to recycle coffee cups.
Now collecting cups in selected areas.
The best gelato in Australia now lets you recycle your ice-cream cup at their stores, collecting more than 180k cups in 8 months.
The first cinema to recycle post-mix soft drink cups, lids and straws.
OAK PARK SPORTS & AQUATIC CENTRE
First sports and recreation facility to recycle coffee cups.
SOUTH MELBOURNE MARKET
First Major Market to recycle coffee cups.
HOWARD SMITH WHARVES
First Entertainment Precinct to recycle coffee cups. We were honoured to be joined at this launch by Trevor Evans MP, Assistant Minister for Waste Reduction.
Simply Cups has started in New Zealand, collecting from 5 McDonald's restaurants in Auckland. We will soon be launching the service for Office Buildings.
INVESTING IN A SUSTAINABLE FUTURE
Divert 100 million cups from landfill
Make it easier for people to recycle more cups.
Transform every used cup into an item of higher value
We will find a secondary use for any type of used paper cup.
Pioneer a circular economy
Build markets for upcycled products, and educate Australians that recycling doesn't happen when you place an item in a bin, recycling happens when you use a product made from recycled materials. To grow our circular economy, we must buy Australian Made and Recycled.
5 TIPS FOR RECYCLING MORE CUPS
1.) Recycle EVERY takeaway cup you use
Return all cups to a Simply Cups collection point.
2.) Educate a mate
Show others how to recycle their cups.
3.) Remove takeaway cups from general recycling bins
Many people still dispose their cups in co-mingled recycling bins, even though they won't be recycled.
4.) Pick up littered cups
Litter is terrible for wildlife and bad for the environment
5.) No contamination
Simply Cups can recycle any paper based cup (PE and PLA lined). Help us remove other material you see in cup collection points (e.g. bottles, cans, excess liquid, or other waste). Other material can contaminate the entire batch, and may result in the entire bag of cups not being recycled.
Closed Loop will donate $0.01 for every cup recycled via Simply Cups Australia collection points in January and February 2020, to help wildlife affected by bushfires.
The scale of Australia's bushfire crisis is unprecedented, and we encourage everyone to give what they can. Now you can help donate to the bushfire appeal by simply recycling your coffee cup, rather than sending it to landfill.
We encourage you to tell your staff or your patrons so we can collect as many cups as possible.
Donations will go to Wires Wildlife Rescue (NSW), and Wildlife Victoria.
Closed Loop are leaders in sustainability and landfill diversion. We are committed to building a circular economy by turning waste back into products that re-enter the local supply chain...eliminating future waste.
Australia's leading cup recycling program
Transforming waste into resources.
Food waste to compost in 24 hours.
EVENT WASTE MANAGEMENT
Leader in sustainable event waste management.
We don't audit waste, we find resources.
Helping partners achieve Net Positive Waste.
Our team is regularly publishing updates on our social channels.
Follow us for updates, and SHARE your stories or photos of your collection points or upcycled products with out team so we can promote your contribution.
We want to showcase your involvement in the program, so please keep in touch.
1300 762 166
*Muffin Break and Simply Cups will work to progressively build up the number of cups recycled through their partnership, with the aim of reaching one cup recycled for every takeaway cup sold through Muffin Break stores by June 2019