MUFFIN BREAK & SIMPLY CUPS

Teaming up help save 11 million coffee cups from landfill.

 

Muffin Break's motto is that the ‘Good Goes In’, from freshly ground coffee beans, to award-winning brew and famously fresh baked goods, made in-store daily. The same applies with their  commitment to sustainability and the community they love serving, by partnering with Simply Cups to reduce the amount of takeaway coffee cups going to landfill.  

 

For every takeaway coffee or hot drink sold, Muffin Break are supporting to help grow Simply Cups. With 210 Muffin Break stores across Australia, they're aiming to take 11 million cups out of landfill.

RECYCLING AT SHOPPING CENTRES

Since 2018, Muffin Break have been actively campaigning to shopping centres (as a tenant) to recycle cups.
That campaigning has paid off, with over 30 shopping centres across Australia joining the program, and diverting millions of cups from landfill. 

AWARD-WINNING INNOVATION IN SUSTAINABILITY

Muffin Break have been continually recognised as a leader and innovator for sustainability and social responsibility.

Muffin Break wins Gold Stevie Awards Inn

INNOVATION IN SUSTAINABILITY

Asia-Pacific Stevie Awards

Gold for Innovation in Sustainability in 2020 Asia-Pacific Stevie Awards.

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SOCIAL RESPONSIBILITY

Franchise Council of Australia

Winner of 2019 Franchisor Social Responsibility Award.

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BEST SUSTAINABILITY INITIATIVE

QSR Media

Best Sustainability Initiative at QSR Media Awards 2019

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MOST SUSTAINABLE COMPANY

AFR BOSS

Top 10 Most Sustainable Companies by AFR 2019

MUFFIN BREAK'S SUSTAINABILITY INITIATIVES

Muffin Break have been making changes to reduce their footprint in landfill and reduce single-use plastics.  

Bamboo Cutlery + Stirrers

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2018

Callisto Cups

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2020

White Lids

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2019

Paper Straws

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2018

Paper Bags

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2019

Watch this Simply Cups webinar and learn how sustainability is embedded into Muffin Break's internal culture and external messaging. 

5 LESSONS FOR SUSTAINABLE SUCCESS

CHOOSE REUSABLE

Muffin Break always recommend reusable first, are a registered Responsible Cafe.
Customers who bring their own reusable cup are offered a 30 cent reward.

Muffin Break also sell the rCUP, the world's first reusable coffee cup made from recycled cups.

JOIN THE MOVEMENT

and help close the loop on coffee cups

Set up a collection service at your workplace or school and help save millions of cups from landfill.