MUFFIN BREAK & SIMPLY CUPS
Teaming up help save 11 million coffee cups from landfill.
Muffin Break's motto is that the ‘Good Goes In’, from freshly ground coffee beans, to award-winning brew and famously fresh baked goods, made in-store daily. The same applies with their commitment to sustainability and the community they love serving, by partnering with Simply Cups to reduce the amount of takeaway coffee cups going to landfill.
For every takeaway coffee or hot drink sold, Muffin Break are supporting to help grow Simply Cups. With 210 Muffin Break stores across Australia, they're aiming to take 11 million cups out of landfill.
RECYCLING AT SHOPPING CENTRES
Since 2018, Muffin Break have been actively campaigning to shopping centres (as a tenant) to recycle cups.
That campaigning has paid off, with over 30 shopping centres across Australia joining the program, and diverting millions of cups from landfill.
AWARD-WINNING INNOVATION IN SUSTAINABILITY
Muffin Break have been continually recognised as a leader and innovator for sustainability and social responsibility.
MUFFIN BREAK'S SUSTAINABILITY INITIATIVES
Muffin Break have been making changes to reduce their footprint in landfill and reduce single-use plastics.
Bamboo Cutlery + Stirrers
Watch this Simply Cups webinar and learn how sustainability is embedded into Muffin Break's internal culture and external messaging.
5 LESSONS FOR SUSTAINABLE SUCCESS