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Increase Your Cup Recycling Impact

Simple ways to collect more cups and strengthen your organisation’s recycling outcomes.

Your organisation is already helping recover and recycle coffee cups through the Simply Cups program.
 
There are several ways to increase your impact — from adding more collection units and expanding across additional sites, to supporting the national recycling system through product stewardship.
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Add More Collection Units

Adding additional collection tubes in high-traffic areas can significantly increase participation and cup recovery.

 

Common placements include:

 

  • Office kitchens

  • Staff break areas

  • Meeting hubs

  • Food courts

  • Shared spaces

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Roll Out Across Your Organisation

Many organisations start with a single pilot site before expanding the program across their network.
 
Once participation is established, rolling out Simply Cups to additional locations can significantly increase cup recovery while providing stronger sustainability reporting across the organisation.

Common expansion pathways include:

 

  • Additional office locations

  • Hospital networks

  • University campuses

  • Retail or hospitality venues

Become a Product Steward

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For organisations that place takeaway cups into the market, becoming a Simply Cups Product Steward represents a deeper commitment to responsible packaging.

 

Product stewards support the national collection and recycling infrastructure and demonstrate leadership in addressing packaging waste.

 

Participating organisations receive:

 

  • Accredited use of the ARL Drop-Off label

  • Verified environmental reporting

  • Participation in Australia’s largest paper cup recovery program

Voluntary action also positions organisations ahead of evolving packaging regulation and extended producer responsibility frameworks.

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Increase Participation at Existing Sites

Even without adding new locations, small engagement actions can significantly increase cup recovery.

 

Suggestions include:
 

  • Staff awareness campaigns

  • Signage near coffee machines

  • Internal sustainability communications

  • Including recycling metrics in ESG reporting

Need help growing your impact?

Our team can review your current collections and identify opportunities to increase recovery across your sites.

Subscribe to the Simply Cups newsletter

Join the Simply Cups network and stay up to date with how coffee cups are actually recovered in Australia – and how you can be part of it.

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Number of cups saved from landfill is an estimated calculation based on weight and assumes the average cup collected by Simply Cups weighs 12.5g.

Simply Cups is operated in a manner consistent with the National Framework for Recycled Content Traceability.

Simply Cups acknowledges the Traditional Custodians of the lands on which we operate across Australia and pays respect to Elders past and present.

 

We recognise the continuing cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

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Simply Cups is delivered by Closed Loop Environmental Solutions, pioneering Australia’s circular economy.

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