

Increase Your Cup Recycling Impact
Simple ways to collect more cups and strengthen your organisation’s recycling outcomes.
Your organisation is already helping recover and recycle coffee cups through the Simply Cups program.
There are several ways to increase your impact — from adding more collection units and expanding across additional sites, to supporting the national recycling system through product stewardship.

Roll Out Across Your Organisation
Many organisations start with a single pilot site before expanding the program across their network.
Once participation is established, rolling out Simply Cups to additional locations can significantly increase cup recovery while providing stronger sustainability reporting across the organisation.
Common expansion pathways include:
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Additional office locations
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Hospital networks
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University campuses
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Retail or hospitality venues
Become a Product Steward

For organisations that place takeaway cups into the market, becoming a Simply Cups Product Steward represents a deeper commitment to responsible packaging.
Product stewards support the national collection and recycling infrastructure and demonstrate leadership in addressing packaging waste.
Participating organisations receive:
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Accredited use of the ARL Drop-Off label
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Verified environmental reporting
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Participation in Australia’s largest paper cup recovery program
Voluntary action also positions organisations ahead of evolving packaging regulation and extended producer responsibility frameworks.

Increase Participation at Existing Sites
Even without adding new locations, small engagement actions can significantly increase cup recovery.
Suggestions include:
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Staff awareness campaigns
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Signage near coffee machines
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Internal sustainability communications
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Including recycling metrics in ESG reporting

