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IMAX Melbourne

Sustainability behind the scenes and screens 

Located at the Melbourne Museum in Carlton, IMAX Melbourne is the largest cinema screen in the Southern Hemisphere. As an independent cinema, IMAX Melbourne presents a powerful mix of educational documentaries and blockbuster feature films, often spotlighting the natural world and the challenges it faces. 

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Image: Person recycling paper cups at IMAX Melbourne

Sustainability at IMAX Melbourne 

As a venue known for screening impactful documentaries on climate, conservation, and the natural world, sustainability isn’t just a nice-to-have, it’s part of IMAX Melbourne’s identity.

 

The team understands that their operations produce waste, and they are committed to reducing it in any way they can. Whether it’s through smarter sourcing of packaging or better waste separation, their goal is simple: minimise impact, maximise awareness. 

Waste management challenges in a fast-paced environment 

Managing waste in a cinema setting isn’t easy, especially when session turnarounds are tight and the flow of patrons varies throughout the day. 

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Finding suitable recyclable packaging for items like popcorn boxes has also proven difficult, particularly when working with standard suppliers. 

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That’s why the IMAX team took a more focused approach, starting with one of their biggest sources of waste: paper cups. 

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Image: Simply Cups collection unit at IMAX Melbourne

Paper cup recycling in action 

Since soft drinks are a top-selling item at IMAX Melbourne, Simply Cups as a solution was a no brainer. They introduced a multi-bin sorting station at the back of the cinema, allowing guests to separate cups, lids, bottles and cans, plastics, and cardboard before disposal. This hands-on approach not only helps reduce contamination but also empowers guests to take part in the sustainability journey. 

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122,400+ 

paper cups saved from landfill

*accurate as of 30th June 2025 

Image: Multi-bin sorting station at IMAX Melbourne

Taking steps towards eliminating waste 

By actively managing waste and introducing clearer recycling options for guests, IMAX Melbourne is making sustainability a visible and accessible part of the movie-going experience. 

Recycle paper cups with us

Find one of our 1,500+ cup collection points near you using our interactive map — and start recycling today. Or, if you're a business or organisation looking to offer paper cup recycling in your area, join us as a Simply Cups Cup Collector and help lead the change.

This page was last updated in August 2025.

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Simply Cups acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. 

Number of cups saved from landfill is an estimated calculation based on weight and assumes the average cup collected by Simply Cups weighs 12.5g.​

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Simply Cups is operated in a manner consistent with the National Framework for Recycled Content Traceability.

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