Get a recap of our journey so far...
Welcome to our 3rd Simply Cups Annual Report
Thanks to your support, 2020 resulted in Simply Cups adding more collection points, partnering with more upcycling solutions, and together we have now rescued more than 15 million cups from landfill.
Simply Cups a recycling success story because we have so many fantastic partners who truly want be part of the solution. We are so grateful for your support and I wanted to thank you all for helping us establish and grow Australia’s first cup recycling program.
Thanks to our cup collection partners for your support and your cups.
We now have collection points in office buildings, shopping centres, cafes across Australia. I’d especially like to thank 7-Eleven, Muffin Break and The Coffee Club for sponsoring Simply Cups as Program Partners.
A big thanks to our Logistics Partner Shred-X, who help us collect and store cups prior to re-processing. As well as our growing number of upcycling technology partners who keep finding innovative ways to transform used cups into items of higher value.
Together we are transforming our waste into Australian-made products. Together we are closing the loop on waste.
We love what you do ♡
Rob Pascoe
Managing Director of Closed Loop
15,567,296
CUPS DIVERTED FROM LANDFILL
COVID impacted our collection numbers in 2020, with many
office buildings suspending collections due to lock downs.
We're looking forward to these sites re-joining in 2021.
SIMPLY CUPS
Running total of single use cups diverted from landfill
BASED ON 3.5 INCH CUP
CUPS
RESCUED IN
2020
Office buildings, 7-Eleven and Shopping Centres were our top 3 cup collecting sites in 2020
THANK YOU 7-ELEVEN
Our Pioneering Partner 7-Eleven continue to help us expand.
7-Eleven were again Simply Cup’s leading cup collector, rescuing more than 2 million cups in 2020, bringing their total to over 4.6 million cups overall. 7-Eleven added 58 additional Cup Rescue Points, bringing their total Cup Rescue points to 681 stores Australia-wide.
Photos of cups collected at 7-Eleven Pheasants Nest, NSW
#CUPRESCUE SCHOOL RECYCLING PROGRAM
7-Eleven is helping secondary schools recycle their cups with their #CUPRESCUE School Recycling program. Schools apply to join the program, and 7-Eleven donates free Collection Units, with the cups being brought back to their local 7-Eleven.
THANKS MUFFIN BREAK
We would like to thank our Shopping Center Partner Muffin Break for helping promote Simply Cups. For every hot beverage sold, Muffin Break contribute funds to help us grow Simply Cups, and their team is always actively promoting the program. Since partnering with Muffin Break, we have now had more than 30 shopping centres join Simply Cups.
AWARD WINNING SUSTAINABILITY
Congratulations Muffin Break for winning Gold in the APAC Stevie Award for Innovation in Sustainability.
rCUPS
Get yourself a Muffin Break rCUP (or any reusable cup) and be rewarded with 30 cents off your hot beverage.
FIRST SIMPLY CUPS WEBINAR
Muffin Break presented at our very first Simply Cups webinar, sharing their award-winning sustainability journey, and showing how sustainability has become part of their culture. If you want tips on how to leverage the Simply Cups program, it is well worth the watch.
WELCOME
The Coffee Club - one of Australia’s largest cafe groups - is our newest Simply Cups Program Partner. The Coffee Club have started setting up collection points in their cafes (12 so far), as well as contributing funds to help us grow the program with the Simply Cups logo on their takeaway cups.
SIMPLY CUPS is so lucky to work with so many partners that care enough to be program participants who collect cups and divert them from landfill.
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THANK YOU!
THANKS TO OUR CUP COLLECTORS
LENDLEASE
SHOPPING CENTRES
Shopping Centres sell a lot of coffee, and ERINA FAIR Shopping Centre in NSW was Simply Cups leading cup collector in 2020, rescuing more than 200,000 cups from landfill.
Erina Fair is owned by LendLease, who also introduced Simply Cups to all 12 of their other Shopping Centre assets.
For every cup recycled in January and February last year, Closed Loop donated $0.01 to help wildlife affected by bushfires, raising more that $15,000.
The scale of Australia’s bushfire crisis was unprecedented, and wanted to support the recovery. Rather than linking donations to sales, we decided to to motivate people to recycle instead of sending their cup to landfill. The campaign worked, with January and February being two of our best months of the year.
Donations were sent to Wires Wildlife Rescue (NSW), and Wildlife Victoria.
Thanks again for your support.
KEEP AUSTRALIA BEAUTIFUL WEEK
17-23 August 2020
Keep Australia Beautiful Week raises awareness about the simple things we can do to reduce our impact on the environment. In 2020, Keep Australia Beautiful shined the spotlight on managing waste streams impacted by COVID-19.
Simply Cups featured in this campaign, representing the solution for Single-use cup Sunday.
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KEEP AUSTRALIA BEAUTIFUL WEEK RECAP:
Day 7: Single Cup Sunday
Day 6: Sanitiser Saturday
Day 5: Fast Food Friday (disposable containers)
Day 4: Thumbs Up Thursday (disposable gloves)
Day 3: Wet Wipe Wednesday
Day 2: Tissue Tuesday
Day 1: Mask Monday
Shred-X has been Simply Cups National Logistics Partner since February 2019, and have done an outstanding job collecting cups at over 1,000 sites across Australia. Having started in the document destruction and paper recycling industry 20 years ago, environmental responsibility is still paramount to Shred-X whose facilities and operations incorporate the most environmentally sustainable shredding technologies. Shred-X collect, shred and bale cups until they are ready to be sent for further processing or upcycling.
UPCYCLING
CUPS
Recycling doesn’t actually happen when you discard an object into a recycling bin, recycling only happens when that object is given a second life.
Closed Loop is continuing to partner with more technologies that can transform coffee cups into items of higher value. Our vision is to see Australian companies buying products made from their waste.
TRANSFORMING THIS
INTO THIS
Plastic Forests GreenMongrel Garden beds are made from over 90% recycled plastic (from RedCycle) and up to 10% recycled cups (from Simply Cups).
These Upcycled Garden Beds are weatherproof, sturdy, maintenance free and virtually indestructible. Raised garden beds provide great drainage, help prevent soil compaction and allow optimal soil conditions to be established.
Available in a range of convenient sizes and shapes to suit your space.
Plastic Forests PLUS POST is a line post fence solution for farmers packed with time and cost saving features for a maintenance-free, long life fence. Made from Australian steel, recycled farm plastics, recycled household plastics (from Redcycle) and recycled cups (from Simply Cups).
Other products by Plastic Forrest
made with Simply Cups
Stay Tray made with Simply Cups is the world’s first reusable cup tray made with 100% recycled plastic and coffee cups, and a 2020 Worldstar Packaging Award Winner.
Newtecpoly continue to supply car park solutions including wheel stops and roadside kerbing, made with 100% recycled material including cups. We are proud to see so many of our clients choose these solutions over virgin materials.
PAKPAVE
RECYCLED ROAD SURFACING
PAKPAVE is the world’s first road surface made with recycled packaging, including recycled cups. The first test road was laid in 2020, with production on Australian roads due in 2021.
Cups are processed into CLESmix, which may then be mixed with rocks, sand, bitumen, recycled road, recycled glass, using upto 50% recycled material. Testing is showing that PAKPAVE road surfaces are more durable, have higher noise absorption, reduced water spray and better skid resistance.
This solution has the potential to recycle every cup in Australia.
WWF REPORT 2020
PLASTIC REVOLUTION TO REALITY REPORT
Simply Cups featured in WWF’s Australian Report - Plastic Revolution to Reality. In Australia, we consume 3.5 million tonnes of plastic every year, that’s five kilograms per person each year, and more than three times the global average. More alarming, approximately 130,000 tonnes leak into our marine environments. This report tackles the top 6 priority plastics we must tackle, and highlights Simply Cups as one of the many solutions.
RUNNING LOW ON TUBE SLEEVES?
ORDER MORE ONLINE
Standard Tube Sleeves are free for Simply Cups partners.
We’ll deliver replacement Tube Sleeves during your next collection free of charge. So please be sure to order before you run out. If you have already run out of Tube Sleeves and require an urgent delivery, a $20 express delivery fee applies.
SIMPLY CUPS USE GUIDE
We want you to get the most of Simply Cups.
We’ve put together this user guide for new partners, as well as existing partners who want to see how they can capture more cups.
PRODUCT STEWARDSHIP INVESTMENT FUND
Simply Cups was awarded a grant from the Federal Government’s Product Stewardship Investment Fund.
Funding will be spent to establish additional collection points in existing states, as well as expanding into 60 new sites in Tasmania and Northern Territory, making Simply Cups truly national.
If you know of any businesses in Tasmania and Northern Territory that would like to join Simply Cups, please let us know, and we can help them be one of the first.
info@closedloop.com.au
Celebrating 10 million cups rescued from landfill with 7-Eleven Australia CEO Angus McKay, Closed Loop Managing Director Rob Pascoe, and Assistant Minister for Waste Reduction and Environmental Management Trevor Evans.
INVESTING IN A SUSTAINABLE FUTURE
OUR COMMITMENTS
Divert 100 million cups from landfill
Make it easier for people to recycle more cups.
Transform every used cup into an item of higher value
We will find a secondary use for any type of used paper cup.
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Pioneer a circular economy
Build markets for upcycled products, and educate Australians that recycling doesn’t happen when you place an item in a bin, recycling happens when you use a product made from recycled materials.
To grow our circular economy, we must buy Australian Made and Recycled.
SIMPLY CUPS
Australia's leading cup recycling program
UPCYCLING
Transforming waste into resources.
ORGANICS
Food waste to compost in 24 hours.
EVENT WASTE MANAGEMENT
Leader in sustainable event waste management.
UPCYCLING ANALYSIS
We don't audit waste, we find resources.
RESOURCE MANAGEMENT
Helping partners achieve Net Positive Waste.
facebook.com/simplycupsaus
facebook.com/closedlooprecycling
twitter.com/ClosedLoop_
linkedin.com/company/closed-loop---environmental-solutions
instagram.com/closedloop_loop
instagram.com/simplycups.australia
FOLLOW US
Our team is regularly publishing updates on our social channels.
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Follow us for updates, and SHARE your stories or photos of your collection points or upcycled products with out team so we can promote your contribution.
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We want to showcase your involvement in the program, so please keep in touch.
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simplycups.com.au
closedloop.com.au
1300 762 166
THANK YOU
SIMPLY CUPS would like to thank all our partners throughout this journey. Your contribution is helping drive our growth and take Simply Cups to the next level.
PIONEERING PARTNER
PROGRAM PARTNERS
